If you’ve been writing content for your blog for a while now, you may feel like you’re running out of topics to write about! Well, today is your lucky day because although you may feel that way, the reality is that there are virtually unlimited things that you can write about. Today I will be providing you with some tips and ideas on how you can virtually create unlimited content for your blog — no matter how stuck you think you are!
So, if you think you’re out of ideas for your blog, get ready to kiss that thought good-bye because I’m about to teach you how to create content when you run out of ideas!
Expand on Earlier Posts
If you’ve written a blog post that starts with, “the top 10 best…” or “5 ways to…” then you probably have room to dive deeper in each one of the areas that you mentioned in your original post. Not only will this give you more things to write about but it will also serve your readers more as well.
Once you’ve written a post where you expand on a topic, you can then link that post to the relevant section of the original “top 10” blog post. This will allow your reader to get more information on the points that interest them most.
Frequently Asked Questions
FAQ’s are a great way to find topics to blog about! Create some time in your day to write down all the common questions you’ve received since you started your business. Each one of those common questions is a perfect topic to write a blog post about because if people are asking you about it… guess who else they are asking? Google!
Carry your list of FAQ’s with you so you can continually add questions to the list as you think of them. This is a virtually limitless strategy for creating content when you have run out of ideas!
Provide Solutions to Challenges
If you have been creating great content, you’ve probably been doing this already; possibly even without knowing it. Consciously thinking about challenges that your target market and ideal customers are experiencing should open up some ideas for you to create content around.
When people have problems or challenges, who do most people go to first? Sadly, it’s not their mom; it’s Google. If you can create content that helps people solve a problem or challenge, then you can generate quality content that people are actively searching for. Not only is this a great way to create content when you are stuck, but it’s also a great strategy for SEO purposes.
Niche Your Content
Maybe you’re at a point where you’ve done ALL of the above. You’ve been creating content for a couple years now and you have hit the roadblock of all roadblocks. It’s time to go back through your content and apply the information to individual industries or niches. Creating tailored content for specific industries is another way to open up limitless possibilities for content creation.
This strategy may even require minimal amounts of effort to execute in cases where advice does not vary much between industries. A blog post like: 4 Components to Every Great Blog Post Ever! would be an easy topic to tailor to multiple niches.
For example, that post could easily be tailored towards dentists with a title like: 4 Components to Every Great Dental Blog Post Ever! or 4 Components to Writing a Great Blog Post for A Dental Practice.
Do you see where I’m going with this? The possibilities are virtually limitless for any industry.
From there you would simply rephrase and rewrite a majority of the content (because Google doesn’t like duplicate content), and press publish!
Taking it one step further
One question to ask yourself when writing any type of content is: “How does this fit into my overall content marketing strategy?” Establishing an effective blog that generates results for your business is dependent on the development and implementation of a well-thought-out strategy. Instead of writing posts on varying topics, create a strategy that spans a series of posts.
Your blog posts should be consciously created in a way where your individual blog posts work together to achieve a big-picture objective.
Content is a very important component to your marketing efforts, however there’s a lot of work that needs to be done before you start writing blog posts.
For more information on what you need to do before you start writing a single word, check out my blog post on creating a strategic marketing plan: Introduction to the Strategic Marketing Compass
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