In order to know exactly how to create a great speech, presentation or webinar, it’s important that you learn from the very best; people who have been giving speeches and presentations for many years. I’ve been very fortunate to have had the opportunity to meet some of the best business & marketing speakers in the world and hear them speak. Individuals like Loral Langemeier, Joe Polish, Brendon Burchard, Darren Hardy, Simon Sinek, Lisa Sasevich, Jeff Walker, T. Harv Eker, Les Brown, and Mike Koenigs; to name a few.
I have also, unfortunately, listened to some not-so-great speakers talk. (I wont embarrass them publicly by name though)
Having experienced both the best-of-the-best and the worst-of-the-worst, I’ve been able to determine that there are 5 Essential components to creating a great presentation, webinar, speech, or live webcast. The 5 components are rapport, context, value, recap, and intended outcome.
The most important part of any speech, seminar, or webcast is the very beginning. It’s absolutely crucial that you start your presentation by building rapport with your audience. You must create a space where the audience both likes you and trusts you. Outside of crazy voo-doo word games, the two best ways to build rapport with an audience are (1) Knowing who your audience is, and (2) Being authentic & speaking from your heart. Speaking today is about being real, not being rehearsed.
After you’ve built rapport but before you go into the meat of your content, you must provide context for your presentation. We’ve all heard the saying, “Tell them what you’re going to tell them, tell them, and then tell them what you just told them”, right? Well this still applies!
The last thing you want your audience to be doing is trying to make sense of what you’re talking about and how it relates to them. You want your audience to be present and listening on the edge of their seat for every word that comes out of your mouth. You do this by setting the stage for what you are going to be talking about and explicitly telling your audience how the information applies to their lives.
If you are selling at the end of your presentation or want your audience to take any type of specific action, it’s usually a good idea to let your audience know what your intended outcome is so they know what to expect.
Here is a brief example of setting the context for your presentation: I’m here today to talk about x, y, & z (topics) and together those 3 things will a, b, c (benifits). I only have 90-minutes with you today, and I’m going to give you all I’ve got for 90-minutes but my hope is that you decide to sign up for my free updates so I can provide more value to you in the future.
The content of your presentation must be relevant and valuable to your audience. This part of your presentation is where you share your knowledge in a way that both serves your audience but also positions yourself as a thought leader on your topic or in your industry.
You also want to deliver your content in a way that makes it easy for your audience to understand and remember. My mentor and one of the best business trainers in the world, Brendon Burchard, is an expert at delivering high-value content in an easy-to-understand way. What Brendon does, is he breaks down his teachings into visual frameworks that provides context for each of his points. The audience isn’t trying to understand how each of his points fit together, they can see it in front of them throughout the presentation.
Frameworks make it easier on the trainer to teach and easier on the audience to comprehend. If you want your presentation to have the biggest impact possible, your audience must have a deep understanding of your content, how it all fits together, and how it applies to their life.
After you’ve gone through your high-value content, it’s good to do a quick recap of all the material you just covered to tie up any lose ends.
If you’ve been talking for up to 60 to 90 minutes or more, there’s a good chance that your audience forgot some important things that you talked about at the beginning of your presentation. Not only will a quick recap affirm the concepts that you just covered, but it also reminds them of the value that you just gave them and sets you up for the call to action.
5. Intended Outcome / Call to Action
This is the part where most presenters mess it up. If you are asking someone to take an action that doesn’t require time or money then people are usually comfortable and confident enlisting their audience, but when money is in the picture, for some reason, people clam up.
Many people hate selling so they don’t sell with confidence, and some people like selling too much so they sell with too much confidence.
The best part about a great presentation is that if you delivered value, you shouldn’t even have to sell.
At the end of your presentation you should authentically remind your audience of your intended outcome and make an effective call to action that tells people interested in your product or service what the next step is.
If you don’t make an offer at the end of your presentation, it’s actually a disservice to your audience. There may be a person in the room that is your ideal customer and they need your help. By making them an offer, you provide them the opportunity to take the step towards working with you or buying your product.
Thanks for checking out my blog post! I hope this information helped you better understand how to create a great speech or presentation! Please leave a comment below with your feedback. Also, if you would like to get updates from me with free video training and marketing & mindset tips, make sure that you subscribe by clicking on the link below and entering your name and e-mail address.