There are quite a few key components that your website must have. Today we’re going to focus on five of the essential components. Make sure to take notes and be honest with yourself as you reflect on each component as it relates to your website. Does your website incorporate all the components that a quality website has? We’ll see. : )

1. Function

I can’t tell you how many times I come across a website that virtually has no function. What I mean by that is the website doesn’t serve a purpose. Unfortunately most websites are merely online brochures. If your website isn’t making it easier for your current and potential customers to buy your product, if it isn’t generating leads for your business, or if it’s not providing valuable and current information to prospects, you may as well not have a website.

Tip: Generate leads by giving away a free report in exchange for a name and e-mail address. Use a tool like Infusionsoft or iContact to automate that process.

Side note: If you purchase Infusionsoft through my affiliate link above, I will include two 90-minute, one-on-one, strategic marketing consulting sessions as a bonus. ($1,000 value)

2. Aesthetics

If your website looks like it was built 5+ years ago, it might be time for a revamp. Your website should be aesthetically pleasing in the eyes of your target demographic. Not only should your website look great, but it also has to be designed in a way that is intuitive and easy to use and find the information you are looking for.

Tip: Don’t over complicate your website. Every single page on your site should have a specific purpose and reason for existing.

3. High-value Content

High-value content is an essential component to positioning you and your company as an expert in your industry. Search Engines like Google, Bing, and Yahoo, are designed to put recent, relevant, and credible information in front of their users. If you can produce high-value, relevant, and credible information on a regular basis, you will see your website move higher in the search engine search results.

Tip: Create a content schedule that fits your lifestyle and stick to it. Post at least one new blog per week.

4. Third-party Credibility

People like knowing that they are making a good decision. Testimonials and 3rd party credibility are key components to building trust quickly. Nothing is more reassuring than seeing that other people or brands have had a good experience in working with you. Your website should prominently feature testimonials from satisfied customers and any media appearances or press that your business has received. If you’ve been on ABC, NBC, FOX, or even just your local newspaper, that should be proudly displayed on your homepage.

Tip: Joining industry associations is a quick way to build third-party credibility.

5. Traffic

What’s the point of having a website unless people go to it? Generating traffic is an essential component to driving results with your website. There are dozens of ways that you can generate traffic to your site including tools like social media, e-mail marketing, public speaking, media appearances, and paid advertising to name a few.

Tip: Give people a reason to go to your website.


The most important quality of a website is its function. You are wasting your money if you pay to design a website that does not generate leads and serve a purpose. Having a static website is the same as having an online brochure; you may as well upload a PDF file of your brochure if you’re just creating a website that doesn’t functionally serve a specific purpose.

If you’d like step-by-step training on how to implement these concepts with WordPress, check out

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Michael R. Hunter
Michael R. Hunter
Michael R. Hunter is the founder of Right Mindset Daily, and Co-Founder of Paperplane. A trusted authority in marketing, Michael is passionate about helping small business owners grow and develop their business. When he's not saving the world from utter chaos, Michael enjoys watching the Denver Broncos, snowboarding, racing go-karts, and traveling. My Google Profile+

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