Hey there! If you’ve been following me on my Facebook or Twitter page, you probably saw that I’ll be one of the guest speakers at WordCamp PHX 2013! Since it’s only a month away, I figured that I’d let you have an inside ear on what I’ll be talking about at the event. Not only will I be sharing some of my newest research and information with you during my presentation, but you’ll also walk away from my training with some tangible action steps for your business. I’ve created a short teaser blog post for you to give you a little taste of what I’ll be talking about.
Over the course of the 3-day event, you’ll hear from some very intelligent and great speakers in the areas of SEO, social media, content marketing, WordPress design and development, and much more. There’s no doubt that you will learn new skills and techniques at WordCamp regardless of whether you are a rookie or a seasoned vet.
My presentation will be a little bit different. It will be geared towards helping you understand the importance and power of combining all the skills you’ll be learning about, and how to be more effective in your business with all the new knowledge. If you are just starting your first business, or you already have a successful business there’s always a way to be more effective at what you do. My goal is to help you take your businesses to the next level by providing you with some specialized knowledge that I’ve gained in working with dozens and dozens of business owners.
Below are two of the main topics that I’ll be covering in my 25-minute presentation.
The Number One Reason Why Small Businesses Fail
The statistics say that 9 out of every 10 people who read this post will be out of business in the next 5 years. If you’ve been in business for a while or have just started your business, this statistic should not be news to you. Everyone knows that 90% of small businesses fail, but what I’ve realized is that business owners and entrepreneurs have simply accepted that number as fact and virtually no one is doing anything to change it. I can count on one hand the people that I know who are actively providing credible and relevant information to small businesses to help them succeed.
At WordCamp PHX 2013, I’ll be revealing the #1 reason why small businesses fail and you’ll walk away with a series of specific action steps for your business that will ensure that you don’t fall into the same trap that the other 90% do.
Marketing Integration is Essential to Your Success
I’ll also be covering the importance of making sure that your entire business presence and marketing efforts, online and offline, are working together. Something I always tell my clients is, “there are only 3 categories for an online presence, Good, Bad, and Non existent — and two of them are not good”. Nothing angers me more than when a business has an okay website linked to 15 social media profiles that are all terrible and haven’t been updated in months! I’m a huge fan of concentrating energy and effort into a couple different channels and doing a few things very well rather than attempting to do it all, and failing at all of it!
In my breakout session at WordCamp PHX, I’ll walk you through how I help my clients decide on what social platforms they should be using for their business and you’ll walk away with a complete understanding of why marketing integration is essential to the success of your business.
Why should you come to my session?
Not only will you walk away with a handful of specific action steps for your business and a deep understanding of marketing integration, but everyone who attends my breakout session will have ability to download my slide deck for free and one lucky audience member will win a custom branded social media package for their business. If none of that sounds good to you… well, you should probably go to one of the other breakout sessions and miss all the fun.
I look forward to meeting you in person in a few weeks!
Until then, be happy, think strategically, and do something ridiculously awesome today!
Talk soon,
Michael R. Hunter
Founder, Entourage Marketing
Creator, Strategic Marketing Compass
